2026 Election Coverage Guidelines

Introduction and Background

The 2026 Election Coverage Guidelines have been developed to help broadcasting stations to broadcast election-related information that is accurate, balanced and disseminated in a fair and equitable manner. This would enable citizens to have access to election information, make informed decisions and vote
correctly to lessen spoilt votes.

These Guidelines shall apply to all broadcasting stations in Zambia. The Authority on its part shall ensure that all broadcasting stations comply with the provisions of these Guidelines throughout the electoral process by monitoring compliance, taking appropriate actions against offenders, providing guidance to broadcasting stations and facilitating the resolution of disputes between broadcasting stations and
electoral stakeholders.

The Election Coverage Guidelines are well aligned with Electoral Process Act, No. 35 of 2016, specifically the Schedule on Code of Conduct which stipulates the duties of the media. The development of the Guidelines has also been informed by the Authority’s experience in monitoring election content. This includes oversight of media coverage during the 2016 and 2021 general elections, as well as by‑elections for Members of Parliament, Mayors, Council Chairpersons, and Councillors.

Expected Outcomes of Adherence to the Election Coverage Guidelines

The issuance and implementation of these Guidelines are expected to result in
improved compliance with broadcasting standards and ethical conduct during the
electoral process. Specifically, the Guidelines are anticipated to:
(i) Strengthen regulatory clarity by clearly outlining the obligations and responsibilities of broadcasting stations during elections, thereby reducing ambiguity in enforcement.
(ii) Promote fair, balanced, and equitable election coverage across all broadcasting platforms, ensuring that all political parties and candidates are given reasonable access to airtime.
(iii) Enhance public trust in the media by ensuring accurate, verified, and responsible dissemination of election‑related information.
(iv) Minimise incidences of hate speech, tribalism, misinformation, and incitement to civil disorder through strengthened monitoring and enforcement mechanisms.
(v) Improve collaboration and coordination between the Independent Broadcasting Authority, the Electoral Commission of Zambia, and other electoral stakeholders in managing election coverage.
(vi) Contribute to informed citizen participation in the electoral process, thereby supporting free, fair, and credible elections.